Best On Page SEO Practices

• Content The content of each page should be naturally written, directly relevant to target keywords and make good use of various tenses, synonyms, and similar keywords. It is equally important that the content fulfills user’s specific needs and facilitates the next step in the website conversion process, whether that be to make a phone call, submit a lead form, or make a purchase.

• URL – URL’s should be simple, clean, and make use of relevant keywords. Avoid long string URL’s containing random letters, numbers, and unsafe characters such as; “?”, “#”, “%”, etc.   It is also beneficial to mimic the site page structure in the URL, for example “www.petstore.com/pets/cats/white-cats”.

• On-page Structure – It is good to break up content into smaller pieces to allow users to quickly consume and process information. It is good to use h1, h2, and h3 tags to prioritize information, as well as bold, italics, bullets and numbered lists.  Avoid exclusively using images or flash to ensure all content is indexed, if images are used make sure to include keywords in the alt attribute and image file name.
  

• Links – It’s a good policy to link out to relevant websites wherever possible, you want to link to authorities on the subject matter you are covering.  Look for other sites that are reputable and are ranking on the search engines themselves.  I usually recommend approximately 1 link per 100 words.

• Social – We usually suggest adding a social-sharing widget to website pages in order to allow users to share your content through their social media networks.  Share This and Add This both offer free social sharing widgets.