What the resources say about Zebra update?
Whenever there is unconfirmed rumours or contradiction around a new update, I usually turn to some of my most reliable resources of SEO information; namely Google’s prestigious professional, Cutts (who leads up the Google web team) and Danny Sullivan, who is commonly regarded a online search expert amongst SEO’s around the world.
Whenever there is unconfirmed rumours or contradiction around a new update, I usually turn to some of my most reliable resources of SEO information; namely Google’s prestigious professional, Cutts (who leads up the Google web team) and Danny Sullivan, who is commonly regarded a online search expert amongst SEO’s around the world.
So after having read a variety of rather inconsistent views around the claimed Zebra update that is apparently on its way, I made the decision that I desired to listen to it directly from the common horse’s oral cavity. Unnecessary to say, there was absolutely nothing verifying that Google has launched such update.
Where does the name ‘Google Zebra’ came from?
Shortly after the confirmed Penguin, Panda and Humming bird website owners and SEO’s started wondering what the next big upgrade might be. Some playfully described that since it was clearly bending towards black & white animal creatures possibly illustrating black hat & White hat SEO’s, that the next big charge upgrade may be known as ‘Zebra’. Despite the many articles and weblog articles applied across the web introducing ‘Zebra is coming’, this has still never been corroborated by any formal resources.
Rumours over the Zebra update:
If you trawl for the more facts concerning the assumed Zebra, then the two myths as believed.
1. It is a penalty designed to penalise low quality merchants; and
2. It is a penalty designed to penalise social media spam.
Google Downgrades Inadequate Quality Merchants:
Matt Cutts declared as the SXSW meeting that Google was planning a release later this season that will look at the high top quality of merchants that will possibly lower the positions of bad merchants on search engine results. The SEO market instantly hopped onto this and assumed that this had to be the said Zebra coming to the front.
What is the Merchant Quality Update?
A variety of SEO resources record the following as primary members to the merchant Quality update.
Few as listed below:
Merchant Reviews: Google is said to detect and clamp down on fake reviews and seller ratings.
Google’s Trusted Store Program: Suppliers getting more than 90% positive client scores on at least 500 dealings per month are regarded top quality merchants under Google’s position criteria.
Physical Address: To match with the point on physical address with detailed above, best practice guidelines suggest that merchants include a physical address visible on every page of the website such as the footer or header, and a link to the address on Google Maps Google business listing on the site.
Quality of Product Listings: It considers the frequency at which the merchant updates their data and how frequently they submit these data feeds to Google Shopping.
Matt Cutts described that Look for engines is consistently looking at new [preferably spam-proof] alerts that can be used to identify whether a merchant is excellent and reliable or poor and unrelated.
2. Google Penalises Social Media Spam
As described previously, there are those who believe that Look for engines Zebra is an upgrade to the Look for engines criteria that contains a charge element connected directly to the following public alerts.
Over optimization of search phrases in re-tweeted hyperlinks on mass-scale
Re tweets or Facebook or my space stocks from many unrelated to your industry people
Too many Followed web-link addendum's to professional press announcements or advertorials such as a paid for press-office’
Computerized spam bots that identify splitting news experiences across public networks, and places harmful hyperlinks or control the opinion sections with overly-optimized, troublesome or unpleasant content and hyperlinks.
Buying hyperlinks from private weblog systems.
Un-natural improve in variety of lovers, supporters or prefers over night where such an improve is unrelated to an offer or publish which may indicate that these were purchased and not gained naturally
While all of these factors are certainly recognized as potential junk by Search engines, these have already been involved in Google’s web junk recognition methods such as Penguin update.
Where does the name ‘Google Zebra’ came from?
Shortly after the confirmed Penguin, Panda and Humming bird website owners and SEO’s started wondering what the next big upgrade might be. Some playfully described that since it was clearly bending towards black & white animal creatures possibly illustrating black hat & White hat SEO’s, that the next big charge upgrade may be known as ‘Zebra’. Despite the many articles and weblog articles applied across the web introducing ‘Zebra is coming’, this has still never been corroborated by any formal resources.
Rumours over the Zebra update:
If you trawl for the more facts concerning the assumed Zebra, then the two myths as believed.
1. It is a penalty designed to penalise low quality merchants; and
2. It is a penalty designed to penalise social media spam.
Google Downgrades Inadequate Quality Merchants:
Matt Cutts declared as the SXSW meeting that Google was planning a release later this season that will look at the high top quality of merchants that will possibly lower the positions of bad merchants on search engine results. The SEO market instantly hopped onto this and assumed that this had to be the said Zebra coming to the front.
What is the Merchant Quality Update?
A variety of SEO resources record the following as primary members to the merchant Quality update.
Few as listed below:
Merchant Reviews: Google is said to detect and clamp down on fake reviews and seller ratings.
Google’s Trusted Store Program: Suppliers getting more than 90% positive client scores on at least 500 dealings per month are regarded top quality merchants under Google’s position criteria.
Physical Address: To match with the point on physical address with detailed above, best practice guidelines suggest that merchants include a physical address visible on every page of the website such as the footer or header, and a link to the address on Google Maps Google business listing on the site.
Quality of Product Listings: It considers the frequency at which the merchant updates their data and how frequently they submit these data feeds to Google Shopping.
Matt Cutts described that Look for engines is consistently looking at new [preferably spam-proof] alerts that can be used to identify whether a merchant is excellent and reliable or poor and unrelated.
2. Google Penalises Social Media Spam
As described previously, there are those who believe that Look for engines Zebra is an upgrade to the Look for engines criteria that contains a charge element connected directly to the following public alerts.
Over optimization of search phrases in re-tweeted hyperlinks on mass-scale
Re tweets or Facebook or my space stocks from many unrelated to your industry people
Too many Followed web-link addendum's to professional press announcements or advertorials such as a paid for press-office’
Computerized spam bots that identify splitting news experiences across public networks, and places harmful hyperlinks or control the opinion sections with overly-optimized, troublesome or unpleasant content and hyperlinks.
Buying hyperlinks from private weblog systems.
Un-natural improve in variety of lovers, supporters or prefers over night where such an improve is unrelated to an offer or publish which may indicate that these were purchased and not gained naturally
While all of these factors are certainly recognized as potential junk by Search engines, these have already been involved in Google’s web junk recognition methods such as Penguin update.
